Tuesday, June 9, 2020



A 2015 Stanford University study analyzing adolescents’ perceptions
of risks, and benefits of conventional cigarettes and e-cigarettes
found that a number of the participants believed that e-cigarettes
didn't contain nicotine, only water vapour. Additionally, the 2017
Truth Initiative survey found 63% of teens and young adults didn't
understand that the Juul products they used always contains
nicotine. A lack of educational programs and public health campaigns
regarding the utilization of e-cigarettes and Juuls reflect how teenagers
may perceive these devices as many of the risks are still unknown
vape UAE.


Former PAX Labs CEO Goldman said to Fortune in 2016 that “Juul
shouldn't be employed by those under the majority, nor should any
nicotine products, as stated by the U.S. Surgeon General.” In 2018
Matt Myers, president of Campaign for Tobacco-Free Kids, said the
planning “misleads about risk” of addiction.

Juul's resemblance to a flash drive, and really compact size makes
it is easy to hide, and its low vapor output and subtle scent, which
may be happened as perfume, mean that it are often used discreetly,
even in school. Accordingly, it's easy to hide in clothing or elsewhere;
a high school in Newton, Massachusetts discovered a Juul disguised
as a Sharpie, as an example. Juul's resemblance to an iPhone, also
as its compact and high-tech design, are other commonly cited reasons
for its rising popularity among children.

Juul's sweet flavors, especially the fruit and custard ones, are especially
attractive to teenagers, consistent with journalists, academics, and the
U.S. Food and Drug Administration. Unlike cigarette smoke's smell,
Juuls can emit a fruity scent when vaped. During a 2016 study by the
CDC and FDA, 31% of middle and high school students who use
e-cigarettes claimed they used them thanks to the supply of flavors.
In response, Juul renamed some flavors—” cool cucumber” to “cucumber,”
“crème brûlée” to “crème”, and “classic menthol” to “menthol”—saying
that it “heard the criticism” and “responded by simplifying the names
and losing the descriptors.” As of November 2018, Juul put a halt on
all flavored pods to stop the rise in teen usage.

Many of Juul's early marketing campaigns were youth-oriented, with
prominent use of social media, youth-friendly themes, and young
models pictured using Juuls. In July 2019, Juul spent thousands of
dollars to market JUUL as a smoking cesation to kids in schools.
Juul made false claims about it being, "completely safe” and presented
opportunities for teens to become influencers for the corporate.
In response to the FDA crackdown on Juul, the corporate announced
they might be using real customers who were using the merchandise
to modify from smoking rather than models. As of November 2018,
Juul has pack up their social media accounts.

A May 2018 Truth Initiative survey found that 74% of Juul users ages
12–17 obtained their Juul device from a brick and mortar store, 52%
from a lover or loved one, and 6% online (respondents could select multiple answers). The survey also found that 89% of youth attempts
to shop for a Juul online succeeded. However, Juul changed its age-verification policies in October 2018 in response to FDA pressure,
with employees manually checking drivers licenses against public
records for exact matches, rejecting anyone under 21 but also rejecting
or deterring many adults


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